Tips to do online reputation management

Introduction
Today, reputation management is very important not only for big companies but also for small businesses and individuals as well. Back then, small businesses could care less about their reputation and whether customers were satisfied or not. This was mainly because there was no way to tell. Now, businesses have a social media presence and it can only take minutes for a good reputation to be tarnished. According to Francis Santa an expert in online reputation management, there are so many ways through which online reputation can impact a business. When the reviews or your online presence is positive, people will want to associate themselves with you but when the reputation is negative, no one will. So, how can one do online reputation management?
By tracking and monitoring
The first way to maintain your online reputation is by tracking and monitoring. Before starting your campaign, it is very important to know how to track what is being said about you or your brand. To get started, it is very important to track the keywords that represent your brand, company, or individual. There are different types of tools that can be used these days. Search online and you will have them at your disposal.
Have a review strategy
The second important way is to come up with a review strategy. Once the tracking phase is complete, you will need to come up with a strategy just to push back all the negative reviews. If negative reviews have been written about your business or your brand, the solution is not to hide them or delete them. There are different types of strategies that you can use based on the magnitude of the situation. For starters, you can come up with a review improvement strategy. Post regularly on social media and promotion of positive results among other things.